[55] 3Q for Writing Irresistible Headlines that Will Accelerate Your Audience...
You can waste a lot of time creating amazing content if you don’t invest similarly in writing irresistible headlines. What’s the point of great content if you can’t get anyone to click on it in the...
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How Bestselling Author & Investigative Journalist Scott Carney Writes: Part Two
In Part Two of this file, the award-winning New York Times bestselling author, investigative journalist, and anthropologist, Scott Carney, returned to talk about the dangers of putting yourself into...
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The Creative Way to Use Video Marketing on LinkedIn
LinkedIn is rolling out a lot of new features for marketers; including video. If you are looking for creative ways to connect on LinkedIn, then this episode will inspire you. … Listen to episode
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[56] Brian Clark’s Best Advice on How to Write Better Headlines
Brian Clark has written a lot of headlines. And the vast majority of those headlines have been very effective in achieving their simple goal of getting you to click on a post and read it. In this...
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How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car...
When does traditional sales advice actually push prospects further away? … Listen to episode
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[57] 3Q for Optimizing Your Website’s Performance
Now that you have a live website, and you re publishing posts, and you re building community and gathering subscribers, it s time to start optimizing what you ve got. And there is no better place to...
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How Bestselling Author Douglas Coupland Writes
The iconic, international bestselling author of 14 novels, including the era-defining Generation X: Tales for an Accelerated Culture, Douglas Coupland, paid a visit to the show to rap with me about his...
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Crazy Creative Ideas for Content Repurposing
Are you in a creative rut? Well don’t worry, this episode is filled with great ideas to help you repurpose your content. … Listen to episode
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‘Good Karma’ Selling that Works: A Conversation with Tim Paige
Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). … Listen to episode
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[58] 3Q for Local SEO Done Right
As we continue our series on SEO, we’re diving into local SEO this week. And we have a special guest to help out with this week’s lesson — and it’s a voice you know well: Sean Jackson. He provides...
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The Best of ‘The Writer’s Brain’ Part One: Creativity
Welcome back to a special edition of The Writer Files called “The Best of the Writer s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour...
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Stop Being Afraid and Start Building Your Business
Everyone feels fear when faced with uncertainty — especially when starting a new business. But if you have the right mindset — and framework — you will find your own success. … Listen to episode
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3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares
Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. … Listen to episode
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[59] 3Q for Optimizing Your Keyword Strategy
How do you attract more search visitors to your site? And more importantly, how do you make sure that the majority of those visitors are members of your target audience? Your keyword strategy will play...
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The Best of ‘The Writer’s Brain’ Part Two: Empathy
Welcome back to a special edition of The Writer Files called “The Best of the Writer s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour...
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Picking Up the Pieces when a Partnership Implodes, with Jordan Harbinger
It s no secret that I m a big fan of partnerships to effectively build businesses without investors. I ve done it successfully over a half-dozen times. … Listen to episode
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[60] 3Q for Optimizing Your Link Strategy for Better SEO
This week, as our series on SEO continues, we re talking about getting more links — which remain one of the most important and influential ranking factors that search engines look at. In general, what...
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The Best of ‘The Writer’s Brain’ Part Three: Storytelling
Welcome back to a special edition of The Writer Files called “The Best of the Writer s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour...
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Entrepreneurial Habits, with James Clear
On his 30th birthday, Steve Jobs sent the following Hindu saying to his friends: … Listen to episode
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How to Use the GDPR to Make Your Business Stronger than Ever
Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but...
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