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5 Ways to Manage a Stress-Induced Creative Slump
Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. … Listen to episode
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Understanding the Lifecycles of Your Website, with Pamela Wilson
There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know...
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Using Content to Systematically Move Prospects Toward a Purchase
Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. … Listen to episode
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When Is It Time to Bring in a Professional Copywriter?
Is it better to do all of your own copywriting and content marketing, or to bring in a pro? … Listen to episode
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Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills
A look into why it’s so hard to move forward with creative work … Listen to episode
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What Nobody Wants to Hear about Content Marketing
The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. … Listen to episode
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One of the Most Important Marketing Decisions You’ll Ever Make
While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. … Listen to episode
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Becoming the ‘Chief Empathy Officer’ of Your Copy and Content
The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. … Listen to episode
View ArticleSeth Godin on the Future of Marketing
If you’re paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it s already started. As a solo or small business person,...
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Get 10 Content Marketing Boosters in 20 Minutes
“Document your content marketing strategy” can sound about as exciting as “buy new socks.” … Listen to episode
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3 Slightly Embarrassing Emotions that Drive Effective Copywriting
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. … Listen to episode
View Article‘The Writer Files’ Has a New Home
‘The Writer Files’ podcast has moved to writerfiles.fm where you’ll find all new shows featuring bestselling authors, journalists, self-publishing superstars, neuroscientists, and publishing pros....
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3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients
Three ways that good writers can find the great clients they deserve. … Listen to episode
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How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive...
Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. … Listen to episode
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Choose the Right Frame to Boost the Power of Your Content
Looking to create a much greater impact with your content? Start by understanding how it’s framed. … Listen to episode
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Writers: How to Move from Making a Living to Driving Revenue
Are you writing for a paycheck … or to create revenue for your organization? … Listen to episode
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The 7 ‘Bad’ Habits of Incredibly Successful People
It turns out those successful people you admire aren’t always so perfect. … Listen to episode
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13 Ways of Looking at a Headline
Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. … Listen to episode
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Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail
Has the “influencer bubble” really burst? Maybe, but … probably not … Listen to episode
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3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares
Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. … Listen to episode
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